Louder Than Words The B Corp Festival Sep 10 - 11. Oxford, UK Agenda Buy Tickets
Louder Than Words The B Corp Festival Sep 10 - 11. Oxford, UK.
Audience Size: 100 + View map Buy Tickets View full agenda

Panel: Telling your sustainability story with influence and integrity

Hosted by: The Guardian Leading the change Audience Size: 100 + View map Buy Tickets View full agenda

What to expect?

Join speakers from PatagoniaThe Guardian and Avery & Brown as they explore the dos and don’ts for an authentic sustainable marketing campaign.

Why join this session?

Whether you are a business owner, marketer, sustainability professional, or simply curious about sustainable advertising practices, this event offers valuable insights to drive positive change in your marketing campaigns.

What are the key outcomes?

The goal is to understand how to create marketing campaigns that align with sustainable practices and values, ultimately contributing positively to society and the planet.

Panel:

Lisa Douglasscommunity marketing and impact manager, Patagonia
Lisa spends her time activating the brand’s product activism, environment campaigns and works with their 1% for the planet grantees to amplify the vital work being done to save our home planet.

James Fleetham, director of marketing, clients and research, the Guardian
James leads key client sales, trade marketing and commercial research teams for UK advertising at the Guardian.

Russ Avery, co-founder and CEO of Avery & Brown
With a background in consulting, the charity sector, and now CEO of a sustainable marketing agency, Avery & Brown, Russ brings a unique perspective to the rapidly evolving world of sustainability communications.

Hosted by:

Ben Murray, sustainability manager, The Guardian

Ben measures and manages the environmental impact of The Guardian’s print and digital products. He has a background in corporate social responsibility, communications and organisational change.

 

Capacity

110 spaces available

Location

Mathematical Institute
Lecture Theatre L3
OX2 6GG
Get directions

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View full agenda
Time Name Hosted by Theme Audience Size
Tue, Sep 10
12:45 - 13:45 Certification & Recertification Office Hour Annie Olivier Leading the change Up to 35
13:00 - 13:45 Ask Me Anything with the B Lab Global Standards Team – Session 1 Growth Team Leading the change 36 - 100
14:00 - 14:40 Creative workshop: ‘Making the connection’ – how to bring sustainability into your brand story Nice and Serious Leading the change Up to 35
14:00 - 14:40 Reframing diversity for genuine workplace inclusion Diversifying Group Leading the change 36 - 100
15:10 - 15:50 Creative workshop: ‘Making the connection’ – how to bring sustainability into your brand story Nice and Serious Leading the change Up to 35
15:10 - 15:50 How to Do Good: Active bystander intervention for cultural change Diversifying Group Leading the change 36 - 100
15:10 - 15:50 Reframing diversity for genuine workplace inclusion Diversifying Group Leading the change 36 - 100
15:10 - 15:50 Triangular Innovation: Powering progress through dynamic partnerships PANGAIA, Evrnu, Orta Leading the change Up to 35
16:00 - 17:00 Your use of AI does more harm than good New Ways Leading the change 100 +
16:20 - 17:00 Big Relationships = Big Impact: Unleashing people power to deliver meaningful change COOK Leading the change 100 +
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