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Louder Than Words The B Corp Festival Sep 10 - 11. Oxford, UK Agenda Buy Tickets
Louder Than Words The B Corp Festival Sep 10 - 11. Oxford, UK.
Audience Size: 36 - 100 View map Buy Tickets View full agenda

The Perils of Perfectionism: Greenwashing, Greenhushing, or genuine change?

Hosted by: The Collective Dairy Leading the change Audience Size: 36 - 100 View map Buy Tickets View full agenda

What to expect?

This session will be an Oxford style debate proposing that we should all be talking more publicly about the positive actions and progress in business, even if they are imperfect, as by not saying anything we lose the opportunity to share the journey and learnings with others.

Many businesses have quickly retreated from greenwashing to greenhushing to avoid being called out for being imperfect, even if they are attempting to do the right things. 

For example, some dairy businesses, are not publicising the improvements and progress they are making on carbon sequestration and regenerative farming for fear of being called out for greenwashing by dairy free supporters. There can be in reality both bad and good dairy, but equally there is good and bad dairy free.

We will debate this “horns and halo” effect on diverse types of businesses and the communication approaches to drive transparency and action.

Why join this session?

If you are concerned about accusations of greenwashing eroding the credibility of those who are genuinely making progress, or the secrecy of greenhushing which could prevent greater sharing or ideas and progress this session is for you!

What are the key outcomes?

An understanding of the arguments for and against having transparency of actions being taken in business, even if they are not perfect.

Capacity

90 spaces available

Session hosted by

Gary Lake

Location

OXFORD TOWN HALLOX1 1BX
Get directions

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View full agenda
Time Name Hosted by Theme Audience Size
Tue, Sep 10
10:30 - 12:30 Morning session live and streamed from The New Theatre Leading the changeNow, togetherRegenerative futures 100 +
14:00 - 14:40 Creative workshop: ‘Making the connection’ – how to bring sustainability into your brand story Nice and Serious Leading the change Up to 35
14:00 - 14:40 How to Do Good: Active bystander intervention for cultural change Diversifying Group Leading the change 36 - 100
14:00 - 14:40 Panel: Telling your sustainability story with influence and integrity The Guardian Leading the change 100 +
14:00 - 14:40 Reframing diversity for genuine workplace inclusion Diversifying Group Leading the change 36 - 100
14:00 - 14:40 Start where you are Opencast software Leading the change Up to 35
14:00 - 14:40 There is no regeneration without Disability liberation ThisAbility Limited Leading the change 36 - 100
14:00 - 14:40 Triangular Innovation: Powering progress through dynamic partnerships Pangaia Materials Science Ltd Leading the change Up to 35
14:10 - 14:40 Big Relationships = Big Impact: Unleashing people power to deliver meaningful change COOK Leading the change 100 +
15:10 - 15:50 Big Relationships = Big Impact: Unleashing people power to deliver meaningful change COOK Leading the change 100 +
15:10 - 15:50 Creative workshop: ‘Making the connection’ – how to bring sustainability into your brand story Nice and Serious Leading the change Up to 35
15:10 - 15:50 Empowering Change: Examples of Advocacy from the Better Business Act Coalition B Lab UK Leading the change 100 +
15:10 - 15:50 How to Do Good: Active bystander intervention for cultural change Diversifying Group Leading the change 36 - 100
15:10 - 15:50 Reframing diversity for genuine workplace inclusion Diversifying Group Leading the change 36 - 100
15:10 - 15:50 Start where you are Opencast software Leading the change Up to 35
15:10 - 15:50 There is no regeneration without Disability liberation ThisAbility Limited Leading the change 36 - 100
15:10 - 15:50 Triangular Innovation: Powering progress through dynamic partnerships Pangaia Materials Science Ltd Leading the change Up to 35
16:00 - 17:00 AI and the Global Majority (intersectionality) debate – is what we’re implementing really for good? New Ways Leading the change 100 +
16:15 - 17:00 Salmon Nation: Help protect wild salmon. How Patagonia is partnering with grassroots organisations to end open pen fish farming. Patagonia Leading the change 100 +
16:20 - 17:00 Actions not words: Driving change for a better business Bates Wells Leading the change Up to 35
16:20 - 17:00 Big Relationships = Big Impact: Unleashing people power to deliver meaningful change COOK Leading the change 100 +
16:20 - 17:00 Can big business really change for good? B Lab UK Leading the change 100 +
16:20 - 17:00 Creative workshop: ‘Making the connection’ – how to bring sustainability into your brand story Nice and Serious Leading the change Up to 35
16:20 - 17:00 How to Do Good: Active bystander intervention for cultural change Diversifying Group Leading the change 36 - 100
16:20 - 17:00 Reframing diversity for genuine workplace inclusion Diversifying Group Leading the change 36 - 100
16:20 - 17:00 Start where you are Opencast software Leading the change Up to 35
16:20 - 17:00 There is no regeneration without Disability liberation ThisAbility Limited Leading the change 36 - 100
16:20 - 17:00 Triangular Innovation: Powering progress through dynamic partnerships Pangaia Materials Science Ltd Leading the change Up to 35
Wed, Sep 11
10:00 - 12:00 Morning session live and streamed from The New Theatre Leading the changeNow, togetherRegenerative futures 100 +
13:30 - 14:10 Against all the Odds – becoming a B Corp within the Built Environment Energylab Consulting Ltd. Leading the change Up to 35
13:30 - 14:10 Building brave B Corp boards with The Good Board The Good Board Leading the change Up to 35
13:30 - 14:10 Building trust through transparent communications: Aligning ESG, DEI, and Corporate Messaging CommUnique Leading the change Up to 35
13:30 - 14:30 Conscious Inclusion and the risk of leaving your brain on autopilot Compelling Culture Leading the change Up to 35
13:30 - 14:10 How to navigate B Corp recertification in large organisations Octopus Leading the change 100 +
13:30 - 14:10 What does ‘Climate Justice’ mean anyway? From Ethnic Minority to Global Majority Purpose Union Leading the changeRegenerative futures Up to 35
14:40 - 15:20 Against all the Odds – becoming a B Corp within the Built Environment Energylab Consulting Ltd. Leading the change Up to 35
14:40 - 15:20 Building trust through transparent communications: Aligning ESG, DEI, and Corporate Messaging CommUnique Leading the change Up to 35
14:40 - 15:20 Culture Jenga: Building a Foundation with Company Values Junxion Leading the change Up to 35
14:40 - 15:20 How to navigate B Corp recertification in large organisations Octopus Leading the change 100 +
14:40 - 15:20 What does ‘Climate Justice’ mean anyway? From Ethnic Minority to Global Majority Purpose Union Leading the changeRegenerative futures Up to 35
14:40 - 15:20 What is a regenerative business? A co-creation workshop Forster Communications Leading the change 100 +
15:30 - 14:30 Conscious Inclusion and the risk of leaving your brain on autopilot Compelling Culture Leading the change Up to 35
15:50 - 16:30 Against all the Odds – becoming a B Corp within the Built Environment Energylab Consulting Ltd. Leading the change Up to 35
15:50 - 16:30 Building trust through transparent communications: Aligning ESG, DEI, and Corporate Messaging CommUnique Leading the change Up to 35
15:50 - 16:30 How to navigate B Corp recertification in large organisations Octopus Leading the change 100 +
15:50 - 16:30 What does ‘Climate Justice’ mean anyway? From Ethnic Minority to Global Majority Purpose Union Leading the changeRegenerative futures Up to 35
15:50 - 16:30 What is a regenerative business? A co-creation workshop Forster Communications Leading the change 100 +
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